Demo Reel
The Culture of Darkly
Accolades
Featured in Process Magazine, 2010
Spectrum Award for Brand Identity, 2010
Commentary
Life has turned into a fast track of novelties, entertainment, delicacies, conveniences, options and imports. With this much abundance consumers have lost the time and interest to study, research and think about every purchase decision they make. Instead they rely on brand to make their decisions. Why? Because brand is the portrayal of a lifestyle and consumers partake in consumption to shape their lives. Brand is the entire image and culture of a business and its offerings. From its packaging, collateral and communications to its internal environment, external points of contact and retail experiences. All great brands are merely packaged and succinct lifestyles - definitive voices that carry the same message through every channel.
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