Darkly Defined

Methodology

Darkly operates under a set of strong convictions. Our methodology follows these convictions, as form follows function. A handsome play of strategy and thought, insight and talent, aesthetics and art form. These convictions begin with the ultimate belief that a successful business is a brand. This brand and its visual communications should serve to embody a lifestyle that pulls its audience in and keeps them there as loyalists and advocates; reaching the expanses of their psyche and connecting with their deepest desires. Darkly achieves this with brands from around the world. Our methodology flows through strategy, market and audience insight, natural talent and phenomenal design aesthetic.

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History

Darkly was founded in 2009 and has since grown to have a unique following of businesses, designers and cultural enthusiasts. We have done work in the industries of consumer packaged goods, retail, architecture, novelties, technology, health, hospitality, politics and real estate. We pour our souls into what we do and consider ourselves craftsmen in the trade of brand and culture. And as we continue to grow, we give back. Ten percent of all profits gets donated to animal charity every year.

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Danielle Stephens

A hard-hitting and passionate enthusiast whose love of the psychology of consumerism and high design sparked the fire that got Darkly burning bright. Most likely to be found reading a book at a local coffee shop, skateboarding along city sidewalks, or debating the theories of quantum physics over a strong cigar. Danielle is observant, artful, curious, collected, and above all else a true revolutionary and lover of authenticism.

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Hillery Kemp

As business savvy and socially eloquent as she is irreverent, Hillery's passion and aptitude in brand and corporate communications stoke Darkly's flames. She brings raw enthusiasm to her projects while managing to seamlessly execute undertakings and keep cool under pressure. Most likely to be found cycling down main roads or booking a plane ticket across the country. Hillery is magnetic, straightforward, and dedicated to the life of hard work and play.

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